Aller Sparks

BACKGROUND

Aller Media partnered with Levels to enhance their digital presence and leverage their network of influencers for social media campaigns. Aller Media has a long presence in the media industry and has during later years pivoted their offering from paper magazines to digital magazines and blog services. To expand their digital offering even more and make use of their vast network of influencers, they wanted to build a service to connect advertisers with influencers in social media campaigns. 

In version one of the project, which was named Sparks, I joined midway through and provided UX support. For version two, I had the overall design responsibility of all products, and collaborated closely with another freelance designer who supported with UX and UI.

CLIENT

With a vision to enrich the life of women, Aller is one of the largest media houses in the Nordics. Their most known media are ELLE, MåBra, Svensk Damtidning, Allers, Hemmets Veckotidning, Hänt i Veckan, Femina och Residence.

With Sparks, Aller connects Advertisers, big brands such as The Body Shop, Lumene, etc with influencers and helps make a social media campaign with influencers right for the advertisers brands.

ROLE & DURATION

My role
UX designer & UI Designer
Supporting designer in V1
Responsible for design in V2

Methods
Stakeholder interviews, UX flows, Wireframing, UI Design

Duration
V1 Spring 2020
V2 Autumn 2021 - Spring 2022

Team
Agile team of Product Owner, Front end Dev, Backend Dev, UI Designer and UX Designer

Version One

In the first version of Sparks they expressed a need for an app where influencers could apply to campaigns and an internal admin system to manage campaigns. We had close communication with the Aller team which then did all of the campaigns and reached out manually to the influencers they thought were suited for the campaigns.

We analyzed the current workflow and restructured it to fit an app and web system. Our goal was to simplify the process, making it easier for influencers to apply and for the Aller team to manage campaigns.

Jobs to be done in admin system

Create a Campaign
Add Campaign specifics
Market campaign for influencers in app
Get applications from infleuncers
Make a first selection of influencers
Send first selection to advertiser
Choose influencers
Get drafts from influencers
Approve and deny drafts
Get live campaign content from influencers
Compare campaign content to draft
Gather data from campaign content
End Campaign
Pay influencers through Frilans finans

Jobs to be done in influencer app

Create profile
Connect social media
View and compare different campaigns
Read Campaign criteria
Apply to campaign
Get approved or declined to campaign
Send in drafts
Drafts are approved or denied
Publish content 
Wait for campaign period to end
Get paid

Some details from the Admin system

Overview admin system

Overview influencer app

Influencer profile

Overview of Campaigns

Campaign information

Uploaded draft

Learnings

Due to budget we did not get approval on doing any prior research or later feedback. I would have liked to be able to do more research for the influencer side before designing the app of the product. I would also have liked to follow up more on feedback about how the product was perceived by the influencers. This way we could have ensured an even more user centric product.

Version 2

Communication Flow between the App, Admin system and Client Web

Some details from the Advertiser web

Extraction from component library, advertiser web

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